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  • March 25, 2023
You are here: Home / Archives for non-HPP

Evolution’s Announcement, HPP (Or Not) And You

April 21, 2015 By Jen Chase

HPP ain’t the way to bee (for The Juice Standard) but many juiceries use the process. We don’t judge…but we do have opinions. Read below and decide for yourself what’s best for your WHealth™.

True: All that cucumbery goodness would keep in an HPP bottle for up to six weeks, but where’s the honest-to-goodness freshness in that? We don’t judge companies that use HPP…but we won’t.

Did you see today’s news about how Evolution Fresh (makers of cold-pressed juices and smoothies) is adding a bevvy of fruit and veggie juices to its already gargantuan lineup? (It’s not long. You can read it here.) This spring, five new flavors of its cold-pressed juice—plus a current flavor already in its repertoire—will join Evolution’s 42 others…but they’ll be available in smaller bottles (11 ounces vs. the 15.2 ounce-bottles they make now).

As always, juicy news of any variety gives us reason for pause because there isn’t a company on the planet that doesn’t get a little antsy when someone does something different. But instead of useless hand wringing, Evolution’s announcement gives us a perfect podium for talking about something major we think sets The Juice Standard from the rest:

We’re committed to sourcing organic, and we don’t use the process called HPP.

What’s HPP, you wonder? “High pressure processing.” It’s a technique that lets juice producers extend the shelf life of their product by up to six weeks. Now, that’s rad for sales…but honestly, TJS beelieves that juice is pretty much dead by then. And since we’ve built our biz around the premise that juice should in fact be super fresh, vital, and rich with the enzymes Mother Effen Nature intended, we’d never dream of using HPP to bottle our juice. ‘Cause like our name says…we gots standards.

In our bumblebee-humblebee opinion, HPP is something to avoid. But to be fair—because around here we beelieve in karma—we get why companies use the process. There’s also plenty of lit on the Internets about why and how this process isn’t as damaging as people like us think. But we just happen to think that our way is the best way…both for our WHealth™, and yours. No disrespect to those who do it different. It’s simply not our choice.

The juicery playground is an expansive space. Lots of options out there. Our hope is simply to be a bastion of awesome information so you can make the best decisions possible. Meantime, see you as you stock up on TJS’ raw, cold-pressed, committed-to-organics, knock-your-socks-off-tasty, badass Singleton bottles at Ft. Apache, The Rose, or The Buzz over at The Cosmopolitan of Las Vegas.

Filed Under: Juice News, Lifestyle, Opinion, TJS News, Trends Tagged With: cold pressed juice, Juice-U-Cation, non-HPP, TJS News, what sets TJS from the rest

Well hello there, Beeautiful Juicer!

The Humble Bee is the lifestyle blog of The Juice Standard (TJS), Las Vegas' premiere cold-pressed juicery and pressers of supreme nut milks, sublime superfood smoothies, and the healthiest, most delicious espresso drinks in all the Las Vegas land, and a rad chewing menu that'll keep you chompa-chomp-chomping on bites as good as our sips.

Beyond sharing mad pride in our products (...beecause shameless, er, "wholehearted" self-promotion hurt a successful company never), you're invited to visit early and often for some advising, some opining, some educating, and some laughing as we explore how raw, fresh, cold-pressed juice and mindful living can help us take charge of our WHealth™ and glowing self...one healthy sip, one healthy thought at a time.

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