Since 2013, one of NPR’s national affiliates (Boston’s WBUR) has really shined thanks to its “Kind World” project’s sole purpose: Making you feel good. Arguably, “forcing you to cry” might be a secondary, but mostly it’s to feel good.
In each artfully produced feature (and now a podcast you can subscribe to in iTunes here), everyday stories of good, and sharing, and warmth, are designed to evoke profound emotion in the listener by illuminating that each of us has the power to touch someone. There was #33 “Secret Sisters” about a gaggle of women who for a whole year, secretly helped a mutual friend mourn the sudden loss of her son by supporting her family to keep their head in the right place as they kept parenting their remaining daughter with love, light and fun. Then in #22 “So Chocolate Bar,” listeners were treated to a lot of audio from an ebullient elementary-age boy who raised money for his BFF—by writing and publishing a book!—to help pay for medical trials that might help cure his friend’s rare liver disease
(Book did well. Boy lived. BFFs had their first sleepover. Tears all around.)
Producer Erika Lantz knows how to craft a “driveway moment”—radiospeak for what keeps you in your car an extra 10 once you’ve hit where you’re going just to hear the end of a story. And with all the news that might be rubbing people the wrong way these days, any 10 extra minutes listening to a happy story is a welcome reminder that the world is inherently good. Life is good.
The Juice Standard is all about helping people achieve their optimum sense of good, too…good WHealth™, good self. Good stuff. So we’re launching a new format called “A Story Worth Telling,” where we’ll share our most favoritist, goodest interactions with you, our glorious bees.
Culled from conversations with our managers and our bees beehind the counter, these snippets reflect stories from our employees, who days in and out meet the raddest people (that bee you) who are willing to take a chance on cold-pressed juiceness as a potential holy grail of WHealth™. So the next time you come in and have a special interaction with someone, you just might see it come back to inspire others.
So, yes: “A Story Worth Telling.” It’s our new way to shine a light on TJS customers and their experiences, and a new way to let hear from TJS’s phenomenal colleagues who #WillWorkForJuice and the general satisfaction of making customers happy.
Time to park yourself with a Bee Happy and do just that.
Story Worth Telling #1
“The Big-C Free” and “Love From Abroad”
As told by Ben Ream, manager at The Rose:
“A client visited our St. Rose Location recently and explained that she was sitting at the traffic light at Paseo Verde and St. Rose when she saw that we had a storefront which was advertising fresh, cold-pressed juice.
“She pulled straight into the business complex and decided to devote a few moments of her time checking out who we were and what our story was. As we built our customer interaction, she shared with us that not too long ago, she was diagnosed with cancer and that is how she found herself immersed in the juice community. She began to juice daily, as well as educate herself on plant-based nutrition. And after a short amount of time, was able to share with her family and friends that she was cancer free!
“Now, she continues to remain a loyal guest not only at The Juice Standard, but also in the Las Vegas wellness community. She now incorporates juice into her diet daily just because she knows and believes in the powerful nutrients of produce.”
As shared by Amber Cariker, TJS District Manager, who received this letter of appreciation along with Renaldo Brown:
Dear Amber and Renaldo,
I have just returned home to Canada from a lovely visit to Vegas and had the pleasure of “finding” TJS at The Cosmopolitan on our first day in town. I was actually participating at a women’s hockey tournament and appreciated the healthy, tasty juices which indeed provided improved cognition and increased energy! Hence, a visit to the juice bar everyday!
I am impressed with the story of TJS and the exponentially high standards offered in all areas of the business, including the desire to protect the integrity of the honeybee, the bee’s ability to synergize and contribute to the TJS philosophy of honouring community and communication.
Congratulations to you Renaldo and Amber as wholehearted Human Bees providing a plethora of knowledge regarding each product available. As I dealt primarily with you, Amber, upon our first visit, I would like to say your energy and enthusiasm is contagious—offered with transparency and integrity—which lead me to a thought I could not shake:
Las Vegas is blessed to have a company that is completely sourced locally and we, the traveler, have the opportunity to enjoy the TJS exemplary products while visiting your fair city!