You say potato; we say potahto. We used to say “juice cleanse.” Now we say “juice fast.”
Yes: The Juice Standard is experiencing a paradigm shift. In the last few months we’ve paused to re-eval our core beliefs about cleanses, fasts and how we describe the tools we use to tweak our health. Now that we’ve successfully mulled it over for ourselves, we’re ready for the big reveal to you.
And Here’s The Big Reveal
We’ve made a very important decision: We’re moving away from talk of “cleanses” and toward talk of “fasting,” a change that may seem small but one that’s of high import.
A “fast” is typically when anyone gives their body a complete break from chewing food or drastically reduces their caloric intake. Why would anyone want to do this? All the energy that goes into digesting food diverts to other parts of our body’s daily existence.
The benefits of fasting are the same as cleansing:
- You still feel slim in the belly.
- Your energy increases and cognition feels a little sharper.
- You sleep better.
- It’s easier to get up in the morn.
- Your body can better heal wounds (or other issues) since more energy is going to where it needs it.
- Toxins are removed from your system.
But in addition to all those goodies, in the last few years, well researched books like the UK phenomenon The Fast Diet have touted the medical benefits of allowing the body to rest for 12 to 16 hours between our nighttime meal and what we eat the following day. And those bennies include reversed signs of aging, alleviating arthritis and asthma, and helping the brain turn over new cells quicker, which increases our thinking capacity and makes room for new cells.
What we formerly referred to as the TJS’s “Standard Cleanse” clocks in at just about 1200 calories. Any deep reduction in calories—especially when the only source of calories or nutrients is liquid and not solid—will feel like a fast. And anything that feels like a fast is going to feel healing.
So, Why Not Keep Calling a Cleanse a Cleanse?
For starters, there’s one poo-poo’er in every group of juicers that loves pointing out that we have kidneys and livers to cleanse our bods. And truthfully, they’re right. Our liver and kidneys filter blood that carries nutrients throughout our body, and then those organs help filter, flush and cleanse them fully from our bods via our urine and poo. But we also know that juicing helps facilitate this process more effectively and efficiently…so juicing certainly helps those organs do their organy thing.
Is It More Accurate To Call Flushing the System with Juice a “Fast?”
In a word, yes.
At roughly 1200 cold-pressed calories per day, our newly referred to “juice fasts” provide the same balanced nutrition, hydration and satisfaction that rests digestion, and prime the gut to energize the body—and your busy life!—just like our previously referred to “juice cleanses.”
This is our story and we’re sticking to it:
The STANDARD FAST is a beeautiful entry-level fast. Your juice consumption is spread across six, 16-ounce bottles of original-recipe flavors developed to deliver maximum satisfaction (read: satiety) and crave-ability (read: taste).
The GREEN STANDARD is for the seasoned juicer who prefers navigating an all green-juice fast. Feelings of soaring energy and super-hero stardom can neither be confirmed nor denied.
The “B.Y.O.F.” (Build Your Own Fast) is an exercise in craftsmanship and deliciousness. TJS staff will personally pair our menu with your palate and health goals.
Can you still call a TJS cleanse a cleanse? Course you can. But with all of fasting’s benefits and the research available that touts them, file this paradigm shift Sesame Street style…under the letter “K” for Knowledge Is Power.