Is that you, 2016? Well helloooo, Beeautiful! While a new year can mean out with the old, in with the new, co-founders Jamie Stephenson and Marcella Williams take a few minutes from 2-0-1-6 to reflect on how any TJS year-that-was will always shape its year ahead, as long as TJS sticks to its standards. (Spoiler: It’s going to be juicy.)
When we first opened The Juice Standard (and in March, it will be a full 2 years since we did), we had lofty goals and dreams that were rooted in fostering our inner selves as much as promoting our business model. From the beginning, we were fortunate to hire gifted people who believe in the brand. And along the way, they have helped shape how our boutique company strives to thrive in a capitalistic climate while staying wholehearted…how we navigate the highs of Las Vegas’s making TJS its go-to juice bar for cold-pressed juice that’s committed to organics, as well as retail’s natural lows. (As you know, “this too shall pass” goes both ways as it helps us ride life’s waves when things are going smoothly, and even when they’re not).
The inner growth our team has experienced as we’ve worked toward our shared goal—spreading wellness through juice—is as profound as our business growth. And as for business growth, in 2015 there was a lot:
We opened our second store—The Rose, on St. Rose Parkway in Henderson—where it soon became a gathering place for like-minded juicers (and folks who like communal farmers tables).
We introduced flavors like Bee I’m Possible and Bee Kind.
We launched a chewing menu of which we are proud and excited to evolve.
We were awarded the Henderson Chamber of Commerce’s 2015 Innovation Award for sticking to the standards on which we built this company (more on those below).
The Las Vegas Review-Journal named us Best Of Las Vegas in our category.
We earned exciting press for sharing our story, and just being ourselves.
Though it feels like we’ve been growing by leaps and bounds, we’re trying to go slowly. Mindfully. We always want to do things right, as our main focus will always be juice. And that’s a good thing, since in early 2016 we’ll be making our Las Vegas Strip debut by beecoming the exclusive juice bar at The Cosmopolitan of Las Vegas, where we have so many unspeakably exciting things to launch, we can hardly stand the wait. And for the better part of 2015, beside our team of trusted trusteds, we have been working on our new Hive, an outpost that will allow us to press more, and make more nosh.
Excitement all around.
We deeply recognize that this growth was only possible beecause of the customers we appreciate so much. Our customers are people who visit us from near and far, and who have so much integrity, they demand high-quality juice for their bodies and trust us to give it to them. It’s for our customers—you, our Bees—that TJS will continue to improve and grow according to our standards:
• WE SOURCE Organic Produce (If it can’t be sourced organic, we simply won’t serve it.)
• WE PRACTICE 0% High-Pressure Processing (HPP) (Our juice is raw and pressed daily. No sterilized, pasteurized, shelf-stabilized juice leaves our facilities. Ever.)
• WE ARE Environmentally Sound (We reduce, re-use, recycle, refund, and in turn, respect our world through our bottling and composting efforts.)
• WE ARE Customer Centric (Our handholding staff guides new juicers and old down their path toward WHealth™ and glowing self.)
• WE ARE Purpose Driven (We believe in protecting bees; honoring farmers; supporting local business; revering staff members; embracing transparency; creating awareness; nurturing health; serving quality; and spreading love.)
So, yes: 2015 was a very good year. But we won’t rest on our laurels. And as we look toward 2016, we’re excited to continue to serve you, our Beeautiful Juicers, our finest product as we stick to the standards that educate, innovate and celebrate all of our journees toward WHealth™ and glowing self.