The jig is up.
Give up the ghost.
Stop the madness.
(Your turn to share your fave phrase for calling bullshit.)
Bees, it’s official. Hate to say it, but we know what you think. What you really think. And not all of you, but many. Actually, a lot of you….and you of the Collective You know who you are, always lamenting on Insta and FB about why organic juice is so frigging expensive.
It’s a fact that seems to confound you. Leaves you totally perplexed. Some of you even feign shock that the cost of our cold-pressed juice, nut milks, smoothies, espresso drinks and chewables like salads and fruit leathers and nut butters—all made from the best ingredients that money can buy—is unrealistically high despite taking the very best of something (organic produce) and turning it into the very best of something else (our menu of deliciousness).
Really, Bees. We ask you: Would you not expect two gorgeous copulating people to create a beautiful baby? Don’t other amazing things—chocolate and peanut butter, Parmigiano-Reggiano and a crisp pear, stripes and florals, wine and everything—come together to make the best of the best? That’s what happens when juiceries like The Juice Standard (TJS) decide to commit to using organic produce in their products. The math seems simple: When we use the best, we get the best. And though it’s sometimes a little sad for your wallet, it’s baller for your health.
See, we know our juice is spendy compared to others in the Great Juicy Las Vegas Landscape. TJS’s cold-pressed stuff made from sumptuous, 100-percent organic ingredients is in fact more than the $6, $7 or $8 bottles sold outside our walls. Honestly? As a full-fledged member of Ye Mighty Planet-wide Coalition Of Companies That Sell Organic Ingestibles*, for the life of us we cannot figure out how to politely defend our pricing to all y’all without seeming defensive. And since in our defenselessness our safety lies, instead of flat-out coming off as whiny bitches who just wanna be understood, hows about we use a real-life example of the unabashed price differential between organic food and its conventional cousin?
So last week, TJS’ fearless COO Marcella priced conventional romaine lettuce at $11 a case. Know the price of the very same variety, grown and harvested organically? Between $30 and $40 per case. For the same product!
So for a pile of delicate greens that most assuredly soaked up every blessed pesticide a conventional farmer doused ‘em with to make ‘em grow, TJS paid nearly double for the naked stuff, just to ensure that your bod (and the bods of those you love) stayed healthy and undeniably pesticide free. And beelieve it: With no tough skin to scrub or peel, if the lettuce was fed something like, oh, Roundup, everyone who ate it would eat it, too.
Marcella paid double for your naked lettuce. And it’s a choice she and Jamie make with every order.
If you superstar mathletes out there multiply that kind of price point difference by all the produce we use in our juices, nutmilks and chewables, by now it must be easier to see why every organic product a juicery sells is going to be more expensive than conventional. But we figure it’s worth it, since our products run no risk of getting Roundup into your system.
(Roundup. You know Roundup, right? The stuff that yet again was outed by Reuters to have another lawsuit against it for allegedly causing cancer in the farmers who have long sprayed it on their plants, among others.)
Conventional products, conventionally speaking, aren’t unheard of on conventional farms…but you’ll never have to worry about that with TJS’s organic partner farms. Want proof? Here’s a handful of the as-local-as-we-can-find-‘em farmers we partner with to buy organic produce for your juice:
Jamie and Marcella say this all the time and it bears repeating: You can pay for your health now, or you can pay for your sickness later. Our organics-believing customers respect our choices. We hope you do, too.
So when you see that our juice costs more than the average bear’s, know that we’re not pressing for the Benjamins. We’re pressing for values…and that value is twofold for us: We press for the value of filling our bodies with the most nutrient-dense liquid we can, and we press for the value that today’s care is tomorrow’s prevention.
What are your values?
*not a real coalition. We just have a flare for the dramatic.