Archives for August 2015

Summer Menu Switch-Up

August 4, 2015 By Jen Chase

We heart our Bees and strive long and hard to keep all y’all happy and healthy. Unplanned menu changes can feel like hiccups, but they usually lead to bigger and better things. Tastier ones, too. Here are some subtle changes percolating at The Hive and The Rose during the next month.

‘Bee Effective’ Is ‘Bee Gone’…For Now.

Many of you Bees know that The Juice Standard (TJS) procures organic produce from the most local sources possible…and that living in the desert, that means we depend on our good neighbor California for a sizeable portion of what we press.

In the past few weeks, storms and high temps across The Golden State have wreaked havoc on many crops that go into our recipes. From mildew and insect damage, to internal plant burn and burnage on plant tips and fringe, growers across the region are suffering mightily, which means buyers like us have to re-adjust.

Thankfully, our growers’ crops are allowing us to forge ahead with nearly everything TJS presses! But for the foreseeable (and hopefully brief) future, we’re hitting pause on BEE EFFECTIVE until we can bring it to you made from the healthiest, most nutrient-dense organic produce possible.

‘Bee Happy’ Growing Pains: Come early and often!

We’ve had an overwhelming demand for BEE HAPPY lately and it’s been selling faster than tickets to a D-Trump stump speech…to the point where we’ve been selling out. Like, a lot. It honestly took us by surprise. We’ve always had crazy-great feedback about BEE HAPPY’s rich cacao-ness and gentle spicing (and have you tried it in cocktails? Ooh-la-laaa….), so the first few times it happened were just kinda like, “Hmm. Vegas must be on a colossal chocolate kick.” But then the sell outs became more regular. Then we heard frustration in some of our loyal bees’ voices. Made us feel all 💔 inside.

So in the interest of full disclosure—beecuase we’re deep into transparency and that mindfulness shee-it—we want you to know we’ve recognized the problem and are upping production of both BEE HAPPY and BEE EXCELLENT…two of TJS’ richest, most satisfying nut milks. That said, don’t be afraid to call ahead and reserve what you’re planning to pick up. Our staff at The Rose and The Hive will be more than happy to oblige….

One of the most important things about being a wholehearted company in the service industry—any industry, really—is “knowing thy audience.” And while we’re sorry to have disappointed any of you bees even for a hot minute, we’re chocking it up to growing pains and better learning the fine art of supply and demand. Thanks for sticking by us and for coming back, even if you didn’t get what you wanted when you wanted it. We aim to please and we’ll always strive to be better so that you may live your healthiest, WHealthiest lives.

Wrap Your Lips Around ‘Bee Kind’

August 4, 2015 By Jen Chase

Limited-edition, sweet-and-spicy recipe is soon-to-be a fan fave. (Who are we kidding? We’re hearing it already is!)

Shhh: Can you hear it? The trumpets? Angels? (Or is it a gaggle of cutie men with high-pitched voices? Unsure.) It’s not in your head, Bees. It’s the netherworld heralding the arrival of our beeautiful, newbee flavor, limited-edition BEE KIND.

Have you ever sipped a Singleton and thought, Hells Bells! How DO they come up with these boss recipes? Sometimes we look at common ailments to see what we can alleviate; but most of the time, recipes are driven by the availability of organic produce (that, and our pairing what we think would taste good together, of course).

Well with BEE KIND, the presenting sitch was a little different.

You’ve heard TJS say, “If it’s not organic, we won’t press it,” but we also won’t press produce unless it’s beyond delicious. And pineapple right now? It’s pretty ick. Since it’s the main squeeze in BEE GRATEFUL—and since we’re in the throes of prime-time watermelon season, yo—we took a hard look at the menu’s seasonality, paused BEE GRATEFUL until the pine is sublime, and decided to birth a new juice.

Enter BEE KIND.

With sweet heat from a carrot-watermelon-apple-ginger-lemon combo that will keep you sippa-sip-sipping, you’ll actually bee grateful that pineapple needs a time out. Plus, the health bennies of this rosy beauty are boundless:

🙌 carrot’s beta carotene fights heart disease, ocular degeneration and cancer;

🍉 watermelon’s lycopene is a prostate cancer preventative and helps reduce depression and oxidative stress on the brain which can lead to neurological disorders. (Plus, it’s a diuretic and helps reduce belly bloat, too.);

🍎 apple’s Quercetin is a carb-digestion aid;

🙌 ginger reduces air and inflammation in the gassiest of tummies; and

🍋 lemon is extremely alkalizing, and excellent for your digestion and skin.

Ever cried from something delicious? Grab a Singleton of BEE KIND and a hanky and brace yourself.

#Promo: ‘Gram Your Juice, Win A Cleanse

August 4, 2015 By Jen Chase

Who doesn’t love getting the stuff they love for free? This month, The Juice Standard is making it easy-peasy to achieve your own sense of glowing WHealth™ (while keeping a little extra dough in your pockets) with a promo you media socialites will love.

Bees! So…know how there’s no holiday in August? Well we’ve made one up that lets us celebrate this notoriously steamy summer month, all month long, and you’re gonna help us celebrate.

It’s called the TJS Instagram #WhyICleanse Promo and through Sept. 1, we’re giving away two 3-day cleanses and three 1-day cleanses…but you gots to work for it, Bees!

Here’s what to do:

1) Follow @TheJuiceStandard on Instagram.

2) Instagram your TJS Singletons, Singleton 6-Packs or full-on cleanses in the most beeautiful way possible (we’re suckers for pretty pics), use the hashtag #WhyICleanse and tag @TheJuiceStandard in the pic. Better yet: If you want to show us before-and-after photos, we’ll feature those on the TJS Facebook page throughout the month.

3) In your post’s comments, share your reasons for cleansing and juicing—maybe even why you turn to TJS for your juice or cleansing needs. Whatever you say, give us your most thoughtful feedback about how you use juice to enhance your health, or how you’ve seen your health improve.

That’s it! Winners will be announced via Instagram and Facebook by the end of the day Sept. 1 and will be based on the beauty and creativity of photo coupled with the thoughtfulness of the description.

Get out there and buy your Singletons and cleanses! And make sure you tell us all about it. Who knows…do a good enough job and maybe your next one will be on us.

Friends Who Juice: Mallory Dawn

August 4, 2015 By Jen Chase

The Juice Standard’s Mallory Dawn indeed has a creative director’s soul. Her artist’s spirit emerged in childhood, and while earning her way in the world from her craft, her work kisses the TJS menu boards, chalk drawings and the collateral you Bees see when you walk into our stores. We’re, er, “truly” lucky that her eye for beauty (and her palate for a certain fave TJS flave) helps project the company’s image at every turn.

ALL ABOUT MALLORY

🐝 I grew up in…Ohio.

🐝 Before Las Vegas I used to live in…New York. I moved here in…2008.

🐝 I went to college at…The Ohio State University, and I studied…Product Development & Design, thinking I was going to use my degree to…design clothing (which I did for 8 years).

🐝 In my experience, the biggest misconception about living in Las Vegas is…that you live a crazy life; but, the thing I love most about living here is…the great balance between indulging and grounding yourself.

🐝 Since college I’ve designed for…Abercrombie & Fitch and Guess/Marciano; and I founded my company, Model Comics, where I…make/do/create fine art and graphic design. (But when I was little, I really wanted to be a… a painter in Paris.)

🐝 My mantra or “quote to live by” is: “There is nothing more truly artistic than to love people.” (Vincent Van Gogh)

🐝 What motivates me out of bed in the morn is…the sun.

🐝 If I had to pick a theme song for my life it would be…George Michael’s Freedom (but partially because I love the video!).

🐝 Don’t get me started talking about…science!

🐝 Every day I strive to…grow.

🐝 Chocolate or vanilla? Twist!

ABOUT THE CREATIVE DIRECTOR

🐝 When people ask about what I do as TJS’s Creative Director, I tell them…I handle the visuals.

🐝 Aside from my TJS work…I’m an artist by vocation and I love large canvases and murals.

🐝 I was drawn to art…around the same age I could walk; and I was drawn to it because…it gave me the ability to create a world I wanted to see.

🐝 The thing I love most about seeing life and beauty through the lens of an artist is…the lack of boundaries; and the best thing about seeing beauty everywhere is…you can always find happiness, no matter where you are.

🐝 My favorite advice to onpass to budding female artists is: “You are capable.”

🐝 The best advice I ever received was: “Paint every day.”

🐝 The number one thing I’d tell my younger self is: “Paint every day. You are capable!”

🐝 What scares me are…scary movies!

🐝 Something I do that people say is scary is…travel alone and move with no reason. (A lot of things I’ve done people have found scary!)

🐝 If I could go anywhere TOMORROW, I’d be on a plane to…Turkey, Spain, Germany, Nosara, India, Amalfi Coast. To start.

🐝 My top-three future goals are…buying a farm and building a shared homestead where friends can come stay at no cost to hone their skills, and starting a family.

🐝 The very best part of me is…my heart.

🐝 The one food that’s not good for me that I wish I liked less is…sugar.

MALLORY DAWN, CREATIVE DIRECTOR, ON JUICE

🐝 The first time I realized I loved cold-pressed juice was…when [TJS Co-Founder] Jamie Stephenson used me as a taste tester prior to opening!

🐝 Today, I drink it because…I love the extra energy I get by allowing my digestive system to rest.

🐝 I’m not a cleanser, per se, but this is how I incorporate juice into my life: I like to take one full day every week and half or so and juice all day. Other days I start the day with a green juice, or finish with a lovely nutmilk.

🐝 When people ask, I tell them my fave TJS flave is…Bee True to You.

🐝 When people see me drink green juice and give me face, I want to tell them to go…to TJS and have a complimentary tasting!

🐝 My advice to a newbee juicer is…stay open minded. Tastebuds change through the season (and throughout your lifetime), so even if something wasn’t “bomb.com” the first time you tried it, don’t rule it out. Juice will always be less than doctors’ bills, so take care of your body!

(TJS: Watching this won’t hurt, either. How does that saying go, about keeping the doc away? “An apple a day and a George Michael vid?”)