The end of a calendar year gets us all reflective about where we are and where we’ve been, and for many of you Bees out there who have been enjoying our fare but might not know our whole story…sure, we started as only a cold-pressed juicery, but now we offer so much more.
Throughout our menu incarnations, one thing has remained the same: Taste is tantamount, and has to support our recipes and health goals. In a season of indulgence that sometimes sees a tossing of our will (or a lack of support for those of us with chosen and mandated eating styles and diets), we’re here to shine a light on all The Juice Standard offers that will esPECially support our beloved plant-based Bees who choose a vegan lifestyle.
Whether you’re eating for yourself or looking to take treats to the vegan-leaning diners in your world, here’s what we’ve got to offer you below.
TJS Mini-History
Once upon a time in the not-so-distant 2013—in a city built on the back of gambling, Liberace and the promise of a solid $2.99 chicken dinner— TJS co-founders Jamie Stephenson and Marcella Williams (CEO and COO, respectively) opened The Juice Standard as Las Vegas’s first cold-pressed juice bar serving juice, nut milk and superfood smoothies made from only organic produce.
In 3 teeny years, TJS grew in a great big way, expanding to locations in Henderson, Summerlin and at The Cosmopolitan of Las Vegas (smack on the Strip, Yo), each serving the juicery’s signature raw and unpasteurized sippables to thirsty health seekers. Juices and nut milks were now being pressed fresh daily, as in every morn. Smoothies were whirring up on the spot with only organic produce, right down to the locally roasted espresso beans in TJS’s hot bevvies.
TJS turned into a sipping oasis for people who were already healthy, as well as those seeking it…for vegetarians, vegans and Anyone Formerly Known As An “Arian” Who Now Prefers Just Being Called An “Eater.”
From Sips To Solids
But after a few years of drinking euphoria, something lucky happened for the health-minded folks of the Las Vegas Valley who still valued chewing (“chewarians?”) as much as sipping. And they were rewarded when TJS started growing its menu of “chewables”—sweet and savory foods that are decidedly not liquids.
Bonus? For those who live in the true space of eating vegetarian or vegan, they soon learned that many of TJS’s menu options are in fact as plant-based as they come. Some are even raw.
Growing Plant-Based Fans, An Item At A Time….
Today, whilst a few dairy items pepper the menu—there’s Greek yogurt in Marcella’s addictive tzatziki spread, and grass-fed butter in some of the hot specialty espresso drinks (“buttered coffee,” anyone?)—they can be swapped for coconut yogurt or ghee. Plus, for TJS’s dedicated vegan diners, the raw and local honey in our made-to-order chewables, hot beverages and smoothies may also be replaced with agave.
What does that mean for the Las Vegas Valley’s plant-based-eating fiends…especially at this time of year, when sweet treats can cause cravings that can’t always be met while dining out (or looking for tasty fare to bring to holiday gatherings)? If they find an item that’s free of dairy and honey, they can bet their vegan heart they’re eating compassionately for their body and the environment.
So as this season of giving and receiving hustles along, we’re proud to shine a light on our menu, and to remind that in addition to any TJS’ cold-pressed juice and nut milk that doesn’t contain honey (and many don’t), for some sweet and savory treats so delicious you’d hardly miss the dairy, TJS recommends trying on these plant-based items on for taste….
ACAI CRUNCH
Like acai bowls? Ours comes vertical—served straight up in a smoothie cup—and is layered like a luscious parfait. A refreshing, fruit-forward acai base is made from blitzing only raw coconut water and frozen acai purée, which is then topped with sliced banana; raw, unsweetened coconut flakes and raw pepitas (pumpkin seeds). This is a meal, Bees, and so filling, it might count for two!
GREEN & GOOD SUPERFOOD SMOOTHIE
Filled with coconut water, kale, banana, agave, avocado, and spirulina, this is a plant-based potion that at 250 calories will also leave you plenty of room to enjoy holiday treats while staying true to your healthy mindset.
THE BFF
You’ll totally be chillin’ with this recipe 4-eva, with its tropical flavors and measly 320 calories. Containing cashews, pineapple, coconut flakes, banana, kale, avocado, agave, and alkaline water, start (or end) your day with this smoothie and you’ll have the energy to holiday party into your night with a clear, plant-based conscious.
PROTEIN POWER
As you’d imagine, this truly is a powerhouse filled with enough energy to replace a meal for even the heartiest eater. Contains cashews, hemp, flax, Powershake™ protein powder, Greek yogurt (sub out for coconut yogurt), dates, agave, pumpkin seeds, banana, and alkaline water. Calorie count: about 500 clean and healthy ones.
BERRY ANTIOXIDIZING
This fruit-forward smoothie is one more way to drink your produce and get plenty of the insoluble fiber into your system that will keep you filled and flushed in all the right ways. At roughly 300 calories, it contains cashews, acai berry, blueberries, banana, flax, goji berries, agave, and alkaline water.
VEGAN CHEESECAKE
TJS pinky swears you won’t miss the cheese in this oh-so-traditional-tasting cheesecake. A decadent cashew-cream base comes in two flavors—blueberry and pineapple—and delivers authentic taste atop a sweet, walnut-cashew crumb crust.
BEE INVINCIBLE
If you got on the buttered coffee bandwagon years ago you know that this creamy treat affords amazing taste and mouthfeel without the dairy (that is, if you order it with ghee and not grass-fed butter…which, lucky for you, TJS does). This treat is served as an Americano brewed from our Mothership Coffee Roasters beans and blitzed with coconut oil, ghee and agave for a totally plant-based bevvie. (Want it all spiced up? Here are the yummy deets.)
TJS HOT CACAOS
These newly launched healthy hot chocolate are 100 percent sublime with 0 percent guilt. Each is organic and deliciously vegan.
Some Like It Hot
Like your chocolate with some sweet sassy heat? This one’s perfect for chilly Vegas days or nights and destined to be drunk by vegans and non-vegans alike.
Ingredients (all organic):
- Raw cacao powder
- Raw agave
- House-made cashew cream
- Cayenne pepper
L’Orange Cream Cacao
As with wine and certain liquors, chocolate can elicit tasting notes of citrus…making orange a perfect addition to our base hot chocolate recipe. All TJS hot cacao bevvies are made with the highest quality raw cacao.
Ingredients (all organic):
- Raw cacao powder
- Raw agave
- House-made cashew cream
- Orange extract* (not a raw item)
CBD(C)
With CBD oil now on the TJS menu at our neighborhood stores as a superfood upgrade, this flavorless oil can up the health ante of any TJS specialty espresso or cacao drink. It blends deliciously well in TJS’s straight-up house hot cacao recipe by adding just the right amount of creaminess while delivering other healthy goods. (Read here for more about CBD oil, TJS’s other new menu addition.)
Ingredients (all organic):
- Raw cacao powder
- Raw agave
- House-made cashew cream
- 2Rise Naturals CBD oil