TJS News: Our Year In Review

January 8, 2017 By Jen Chase

Haters gonna hate, Bees, but if you know The Juice Standard, you know that’s not our jam.

Peaks and valleys prevailed in 2016, for sure…but in these early new-year’s days of self reflection, we’re unabashedly proud of what we accomplished last year, and most of it had to do with your support.

How? Think about it: Like plants, puppies and our BFF’s endless obsesh with Wentworth, things grow when they’re fed. And as with those three awesome things, thanks to your passion and pride for TJS products made from 100 percent organic produce (and our team’s dedication to ensuring everything you sip and chew is as delish and delish can be), when you’ve wanted more, we’ve given more.

Simba. Mufasa. It’s the circle of life, Bees.

In the opening of one of the articles in December’s newsletter we hinted at our inception story. And because we can be suckers for those TV retrospectives that kick off a new year, here’s a glimpse of what went down the TJS way last year in hopes it’ll tantalize you to stick with us as we bloom and blossom in 2017.

January

In the first clip of the year, the Las Vegas Review Journal included TJS in its roundup of juiceries to celebrate Fresh Squeezed Juice Week (which this year falls on Jan. 23, so get ready). Also in January, we lifted the cone of silence on what had been worked on for months: the makings of a new TJS at The Cosmopolitan of Las Vegas. February was shaping up to be a stellar month….

February

Yep: February brought the opening of The Buzz—what we affectionately call our location at The Cosmopolitan. Seemed like a fantasy—bringing cold-pressed juice to the Strip that was pressed that very morning at 5 a.m.—and in short order we were totally welcomed by the morning crowd, pool crowd and Marquee crowd looking to imbibe a little differently.

In February we also got a little shout out from Al Mancini at Vegas Seven for something we hold near and dear: TJS’s shots and how amazeballs they are at fighting the cold and the flu. (I mean we know this stuff, but having it promoted by others is bomb.) And for something totally fun and different, our co-founder and CEO Jamie Stephenson was a guest on this rockin episode of the Downtown Podcast (which you can enjoy on YouTube).

Proud? The way she commanded that stage? You bet. Look at her.

March

March marked a few shifts for TJS, especially in the kind of info we decided we wanted to bring to you, our bees.

For starters, we used our newsletter space “From The Humble Bee” to explain our shift toward calling our juice cleanses juice fasts, instead. (Don’t remember? Read about it here.) And March marked our first time delving into what at the time seemed like a relatively quiet convo that was mostly taking place behind closed doors.

Bathroom doors.

In Poo and You, through great graphics and straight talk we edged toward making our gut-health—and the ever-present notion that what goes in must come out and it shouldn’t be embarrassing when it does—seem not so taboo.

TJS also got its first national press hit (thank you MasterCard™) when we were recognized as a notable juicery in the increasingly WHealthy™ city of Las Vegas (#ItTakesAHive) along with friend Shane Stuart, now the owner and founder of Panacea.

It was a good month.

April

April was big for one delicious reason: TJS started hyping the cold-pressed cocktails launched and served at The Buzz at The Cosmopolitan (and only at The Cosmopolitan). In the piece Less Is More, we announced that from April on, bees looking to marry taste and WHealth™ could do it with cocktails made from the most luscious mixers on the Strip: our made-fresh-daily juices and nut milks pressed from 100 percent organic produce.

May

May brought us a chance for members of the TJS Team—founders Marcella Williams and Jamie Stephenson; TJS’s Creative Director Mallory Dawn; and Content Director Jen Chase—to shine a light of mother-lovin’ love on the women who helped shape us in this, the first, first-person narrative feature in our newsletter. We used the feature We Are Motherlovers to also salute the Las Vegas mums who choose to make TJS a part of their parenting prowess.

June-July-August

Despite its rich pool life, summer in Las Vegas is the slowest of the seasons beecause it’s so damn hottt, so our focus was on maintaining calm, coolness and getting the hell outta dodge. The calm was introducing you all to maca, one of our fave adaptogens; Juicing Across The Map showed off where we like to go for juice when the going gets steamy in the city; and our Summertime Slimdown gave you the skinny on how to stay just that by chewing and sipping your way through our menu.

And beecause Vegas is nothing if not built on the ol’ “and-not-or” concept, to create a little party-esque buzz of our own, August brought us our first ever Customer Appreciation Night, where we served sips and bites and had Daniel Park play for all to enjoy.

September

Two words were the highlight of September: Robin Leach. (Okay, five: Robin Leach and Marcella Williams.)

Every summer, Mr. Leach travels to faraway lands leaving his column space in the Las Vegas Review-Journal open for hand-picked space fillers. Last year it was Jamie. This summer, Marcella revealed her touching come-to-juicing story by way of motherhood in this first-person narrative all about her.

We also got our first Thrillist hit thanks to prolific Vegas writer Rob Kachelriess, and we were thrilled that the beeautiful-in-and-out Ms. Andrea Bennett at Vegas magazine sought TJS fit to add to her list of ways to #DetoxBeforeRetox in Las Vegas. #Proud.

Even more pride-worthy was the massive overhaul to the TJS chewable menu which now features avo-breads, updated chia seed puddings and more plant-based sweet treats that help balance your desires for food that tastes good while it’s doing good.

It was a super-good summer.

October-November-December

Fall is one of the most amazing food-and-drink times in Las Vegas, beecause creative culinarians and mixologists like Marcella and her Bee Team have to balance our near-intrinsic humanoid bent toward fall’s root veggies, warm spices and pumpkin-all-the-time ‘tude no matter how temperate the weather stays.

This fall marked the return of last year’s Harvest Spice Bee Invincible; a host of delicious hot cacao drinks that blow the tops off conventional hot chocolate; and with the legalization of marijuana, we juice-u-cated you bees about the benefits of CBD oil…our most recent superfood upgrade that can now be added to juices, nut milks, cacaos, and espresso drinks, at both of our neighborhood stores.

The end of December brought other clips, too. Jamie and Marcella were invited to be interviewed for the venerable business e-newsie published by Crain’s where they shared an experience in small-business ownership (a BFD for women in a predominantly male-oriented pub). And Women’s Health magazine highlighted TJS as a great tool to have in your toolbox for staying fit in Las Vegas.

So, yes: It was an amazing year of firsts…new stores, new menu items, new courage to lean into the hard discussions, new partnerships, and new friends.

Honestly, sitting down with a calendar and reflecting like this, month by month, is something we all can do when we need a gut check about our accomplishments…and it doesn’t always have to be in January. Large companies do it all the time to evaluate, but a personal check-in—or one for a growing business like TJS—is sometimes exactly what you need for a little self-soothing gratitude, as well as for planning your company (or life’s) next steps.

One thing’s for certain: It would be zero fun to do all this without the support, feedback and juicy love all the bees that visit us at The Rose (St. Rose Parkway), The Hive (on Ft. Apache) and The Buzz (at The Cosmopolitan). We only exist beecause of you, and we’re thrilled to see what 2017 will bring.

3-Day Cleanse Incentive Is Almost A Memory

May 6, 2015 By Jen Chase

All May, anyone who’s bought a three-day cleanse has gotten a few little extras: a little coffee, a little cash and a whole lotta cleansing. But the incentive is almost gone!

Intrigued? It goes a lil’ something like this….

Pictured is the TJS Green Standard Cleanse. What’s better than getting yourself all clean on the inside and having a few extra dollars in your pocket, to boot?

WHAT: Ca$h+Coffee

WHEN: FOUR MORE DAYS (May 28-31)

HOW IT WORKS: With every three-day cleanse you buy before 1 June, on the fourth day, bring back your 18 rinsed bottles for an $18 refund (that’s $1 for every rinsed glass bottle), plus your choice of a free BEE INVINCIBLE or RAW CACAO MOCHA as a thank you from TJS. Coinciding with our Military Month “FUN-AN-THROPY” effort, we’ll wholeheartedly accept donations of any amount toward our collection for Wounded Warrior Project.

WHY: The three-dayer is TJS’ most popular cleanse, so what better time to encourage you spring sippers to juice with us. (Think of juice like soap for your insides. Yes! “Insides Soap!” Soap that tastes delicious and nothing like soap!)

As for the free Bee Invincible or Raw Cacao Mocha, easing off a cleanse should include gentle chewing like raw or steamed produce and some good fats…then, a move toward gently cooked grains, and finally, protein (if you eat it). But for folks who love their coffee and can’t wait the three-day breakup to be over, our Bee Invincible is the healthiest cuppa in all the land. (And if you’re crazy for cacao, the Raw Cacao Mocha is for you.)

Treats are sweet! Buy a three-day cleanse before 1 June and your bod, belly (and pocket!) will reap the rewards.

What’s in ‘em? Made from two scrumptious espresso pulls of Mothership Coffee’s locally roasted beans, plus a combo of grass-fed butter, ghee and coconut oil (you choose what goes in), the healthy fats in Bee Invincible slow caffeine absorption and help your bod avoid the typical spike-and-crash like a sugar- and dairy-laden coffee drink might.

Prefer chocolate in your coffee? The Raw Cacao Mocha has the same espresso plus raw cashew milk, cacao and honey, plus cinnamon and some steam. When it’s all blended up, you’ll never miss a sugar-laden something ending in “ino” ever again.

Seriously: What price is WHealth? Offer good at at both “The Hive” (4555 S. Ft. Apache, Rd., Suite 144, Las Vegas, NV 89147) and “The Rose” (2530 St. Rose Pkwy. Henderson, NV 89074) all month long.

February Is Heart Month, So Love Thyself First

January 28, 2015 By Jamie Stephenson

As the adage goes, you can’t love someone else until you love yourself. So since February is the month of love, what better way to show your love than to take care of home and explore a little self love?

If you have a hard time thinking of where to start, showing yourself some love, first, can be done in baby steps:

Step 1) Try hitting the gym to get your heart rate up and your blood circulating (it helps the bod purge toxins through the skin by sweating, and strengthens the heart and self-esteem at the same time).

Step 2) Employ the 80/20 rule to help boost your self esteem. Never heard of it? The 80/20 states that to maintain your overall health and your looks in a way that makes you feel good about yourself, it takes 80 percent diet and 20 percent exercise. So do what you can in Step 1 to help achieve Step 2.

Step 3) Eat real food.

That last one is especially near and dear to us. Because it’s no secret that we here at The Juice Standard beelieve that drinking raw, fresh cold-pressed juice made from organic produce is incredibly nutritious because it contains real food…you’re just drinking it instead of chewing it. Juice is easily absorbed into the body with help from its active plant enzymes and phytonutrients. And it heals you and sustains you on a cellular level in ways that would blow your mind. (Want glowing dewy skin, a slim-feeling tummy, increased energy for bedroom romps (it’s the month of LOVE after all) then consider The Juice Standard!)

With all the love going ’round this month, it only makes sense that February is National Heart Month! And as it turns out, TJS loves hearts, too. That’s why we load our juices with ingredients like red radish, cucumber, celery, and raw cashew, to keep your ticker pumping nice and strong! How? Red radish is a great source of anthocyanins, a type of flavonoid that is also found in red wine that not only gives the powerful root its color, but has been linked to reducing the occurrence of cardiovascular disease by reducing inflammation – hence the term, an apple a day keeps the doctor away (apples also contain anthoncyanins, FYI).

So yes: Love thy neighbor? Absolutely. But love thy self first. And what better way than through juice.

Top Off Your V-Day With TJS’ Bee Mine

January 28, 2015 By Jamie Stephenson

Team TJS loves your positive feedback on our superfood smoothies, so this month we’re giving you the treat of a brand new product at The Hive!

Bee Mine is our newest menu addition, and we’ve concocted the heck out of an amazing mixture of strawberries, raspberries, Goji berries, maca, cacao nibs, cashews, Greek yogurt, agave, and banana. It makes for a healthy treat to give to that special someone on Valentine’s Day instead of calorie-loaded chocolates…not to mention, strawberries and maca have mystical libido-boosting powers.

Just sayin’.