Jen Chase here…TJS’s content director. And it’s with a pinch of sadness, a cup of half-hearted cheer and a 16-ounce TJS Singleton of cold-pressed positivity that I write you for the last time as the voice of this very special company.
After 5 years of working with Jamie Stephenson Goguen and Marcella Williams —penning and editing original words for everything from TJS’s tagline and standards to website content, Facebook posts, op-eds, invites, bios, signs, menu descriptions, e-newsie articles, and print ads that have helped create a company persona as compelling as the Queen Bees’ drive to WHealth™-up Vegas one juice at a time—TJS is tweaking how it communicates with you, its dear bees. And moving forward, the bulk of its energies will be poured (heh) into growing the TJS Instagram account, where TJS can showcase the beauty of its daily cold-pressing labor and all the glorious bees within its hive.
As companies grow (four stores in as many years!), so grows clarity about which efforts offer the best ROI (for our purposes here, our bees’ “return of interest”). And since this company intersects Vegas’s wellness and dining industries—industries that at times shine brightest when more lenses and fewer words tell a product’s story—TJS is dimming the lights in one deli case so it can turn ‘em up in another in hopes that you’ll get even more from the brand.
Moving forward, TJS invites you to bee a part of its thousands-strong hive of Insta followers—and if Facebook is your social flavor of choice (even though it’s hella harder these days for businesses to find their way into your feed)—you can absolutely still find TJS there, too…but the blog The Humble Bee and its sister e-newsie, “From The Humble Bee,” will no longer, well: bee. It’s Jamie’s and Marcella’s hope to pour their efforts into other juicy avenues as they improve upon the brand you’ve come to crave (and sorry not sorry I just can’t help myself from penning those
pour poor puns).
As for me, I’ve deeply loved writing you through this company’s wholehearted platform. From funny to food-for-thought features, TJS gave me the freedom to tackle topics that made me proud to associate them with this brand….
• In Polyjuicery: Bee In Love With More Than One , I used the punny veil (okay I’m done now) of how harrrrrd it is to pick a fave TJS juice as a way to discuss polyamory and society’s shifting perspectives on love and marriage.
• The following year, I got to work with TJS COO and Co-Founder Marcella Williams on an inspirational editorial where she shared her personal account of what it was like to mindfully bring together different corners of the same family—hers— in, On Blended Families: They Take A Hive.
• And last summer, Marcella’s words were the basis for my own navigation into the waters of a new family of my own with this man, which I wrote about in Coupling with Kids the Second Time Around.
From helping parents get kiddos to drink green juice by giving it a funny name, to rounding up spend-worthy favorites in articles like this guide to fly honey products, to shining TJS’s star in my first feature for Mastercard™, to interviews with TJS honey supplier—local company Annsley Northwest Naturals and its owner, Dee Drenta—I’ve used my two decades in journalism and my Master’s degree-smarts for TJS good, not evil. (My last feature about TJS’s involvement with Sofar Sounds was pretty fun to write, too.)
Since I met Jamie and Marcella in 2013, my personal passions have often mirrored TJS’s standards: eat for health more than not; bee good to and for the environment we live in; and value time, energy and people…not things or circumstances. I’ll miss contributing to this brand, but I’ll treasure the joy of using my words and ethics to wholly support something I believed in: a company founded by two women who are leaving their hometown WHealthier than they found it.
It’s been dreamy writing for you, dear bees. Thanks for the acceptance you’ve shown this brand’s beeautiful little voice, and for the respect and virtual high-fives you’ve given my creativity and effort. It will be remembered.
With gratitude and love, jen.